Creative Problem Solving
Creative problem solving (CPS) is the official name for a standard process that includes identifying a problem, generating alternative solutions, and selecting the best/right answer.
You may click on any of the stages above to visit the page with more details.
While a misnomer, I refer to this entire process as brainstorming. I find creative problem solving too jargon-like. Besides, everyone gets the basics of brainstorming.