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Creativity Is More Practice Than Magic

As problem solvers our role is to support companies, clients, and customers by solving their business problems. We’re asked to help drive sales, increase traffic, and build community. These challenges, and others, are solved through our ability to combine ideas in new and meaningful ways. That’s creativity. Creativity is sparked by our imagination. Unfortunately, most of us have been conditioned …

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Rules Of The Garage

[The garage where Hewlett and Packard started HP, 1939 photo] Founders Bill Hewlett and David Packard had the right idea when they first built their company. They believed if you had passion for what you did – and did it with quality – the money will follow. This was a pretty radial idea back in the 1940s, 50s and 60s. …

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Delivering Customer Service at Hooters

On Saturday I had hot wings and a beer at a Hooters restaurant. For those of you not familiar with Hooters… They are a US-based restaurant chain best known for their hot buffalo wings and Hooter Girls – attractive waitresses dressed in low-cut white tank tops and skin tight orange shorts. They are a privately-held company with more than 430 …

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Love What You Do

I received an email from a friend who works at Starbucks. In the auto-signature of her e-mail was this “Love What You Do” graphic. It is just one element hiring teams use to communicate enthusiasm for working at Starbucks. Potential candidates see this ‘badge’ in the emails from Starbucks as well as in other materials… Candidates begin to experience the …

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The Problem With Food Glamour Shots

This is the worry of many a restaurant-chain marketer and operator (at least the ones that care). That the quality of appearance of actual prepared food won’t live up to the results of the stylized food shots used to advertise it. A website by Jeff Kay compares fast food restaurant advertising food shots with photos of the actual purchased food. …

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Making Better Decisions Considering Time, Talent & Treasure

Being more innovative requires making better decisions. A friend uses a filter called “Time, Talent, Treasure” to help her make important decisions. She learned this from a co-worker years ago and passed it along to me. And, now I pass it to you. When determining where she should focus effort she asks… Is this worth our Time, Talent, and Treasure? …

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Happy New Year

“Comp Yourself” in 2015

Happy New Year! It’s resolution season. How do you avoid the let-down of resolutions earnestly created in January that may not last until February? Instead of setting resolutions, I recommend a simple life philosophy that will stick. Comp Yourself. That’s it. That’s the entire philosophy. Did I do better this year than I did last year? For example, at work …

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Getting Innovation Done, Being The Champion

Bringing to life programs and ideas that create innovation often requires persuasion. New ideas can be perceived as risky, dangerous, and create the “unknown.” Seth Godin, offers a recommendation to help get the lever pulled that helps to create the change you’re looking for. Below is what Seth shared: Goals, Strategy and Tactics for Change The Goal: Who are you …

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