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Levers1

Getting Innovation Done, Being The Champion

Bringing to life programs and ideas that create innovation often requires persuasion. New ideas can be perceived as risky, dangerous, and create the “unknown.” Seth Godin, offers a recommendation to help get the lever pulled that helps to create the change you’re looking for. Below is what Seth shared: Goals, Strategy and Tactics for Change The Goal: Who are you …

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Better Problem Solving With Framing

When you’re looking to innovate, take advantage of an opportunity, or solve a problem… one of your first steps should be to define precisely or “frame” that opportunity or problem. Your frame is how you narrow and pinpoint what you choose to solve. Better framing leads to better solutions. Think of it like a picture frame, it has in the …

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Productive or Active?

This sticky note has been stuck to my computer monitor for a while. Now I have a smaller note that states “busy ≠ productive.” Often we’re merely active in what we’re doing. Activity feels busy. But it’s not necessarily productive. Are you keeping yourself busy to avoid a project? Or have you fallen into the trap of doing busy work …

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business growth ideas

More Scoops of Business Growth Ideas on Tidbitts

We are proud to be contributing to the new “direct to fan” platform, Tidbitts. They’ve pulled together a wide variety of expert contributors who provide a weekly bite-sized chunk of interesting content. Idea Sandbox is providing innovative business growth ideas exclusive to the Tidbitts site. Tidbitts Teaser Tidbitts uses a paid subscription model of 99¢ per month. Not expensive, and …

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Creative Problem Solving To Be Innovative

Whenever we have a challenge – a client problem, trying to generate a new idea, developing strategy – we rely on the key steps below to solve our problem, creatively. We use this creative problem solving process to create ideas that we hope become an innovation. Stay Informed -Stay Informed of your own business, of your customers, of your industry, …

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SUGAR HOUSE DAY SPA SALON   OLD TOWN ALEXANDRIA 1

Brand Differentiation with Storytelling: Sugar House Day Spa & Salon

When it comes to Branding, there are many ways to differentiate your brand. One very authentic way is “Tell a story that defines you and is unique to you.” We recently experienced an example of storytelling at Sugar House Day Spa & Salon. Sugar House is located in the historic center of Alexandria, Virginia in a beautifully restored early 19th century home. …

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RetroCocktailPartyColorized

12 Tips For Successful In-Store Events

No matter what you call them… your customers, clients, consumers or participants – they are all Guests when they visit your location. Being a great host to those visiting your location is no different from entertaining friends and neighbors at your house. While we do think about details when planning a big event at home, as restaurant and retail owners, …

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Cash Only

They’re Your Words, Choose Them

You’ve seen the signs: ABSOLUTELY NO CREDIT CARDS. NOT RESPONSIBLE FOR LOST OR STOLEN ITEMS. BATHROOMS FOR PATRONS ONLY. Guess what? There’s no legal requirement that signs have to make you sound like a harsh jerk in order to carry weight or to inform the public. To keep our prices as low as possible, we only accept cash. The good …

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