Monday, Sep 7, 2009
Wouldn’t it be great if there were a build-a-brand kit that provided all the pieces necessary to construct the perfect business? You could have it delivered to the office just like a cabinet from IKEA. The flat carton would contain the components, the fasteners in a bag, and a special tool to put it all [...]
Thursday, Sep 11, 2008
Ever wonder what people associate with your company or brand? I do. One measure is to examine the “key words” people use when they bookmark your website/blog. Delicious is an online bookmarking service that allows users to label a site with tags meaningful for that user. By viewing how Delicious users have tagged your site, [...]
Monday, Mar 26, 2007
Because of my recent chatter about Starbucks, I received a note from the folks running Do The Right Thing.com. It is a social media site about “people changing business.” People can share information about companies and others rate the relative social importance – positive or negative – of that information. The ratings are aggregated and [...]
Tuesday, Jan 23, 2007
Research Resources The foundation of managing an innovative (company, brand, product, service, or individual) involves constantly monitoring and maintaining awareness of your broader environment – the big picture. On a regular basis, look away from the minutia found in the microscope of your day-to-day operations and use a telescope to see the horizons of what’s [...]
