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Creative Problem Solving

Creative Problem Solving (CPS) Creative problem solving (CPS) is the strategic process to find answers to problems and ways to take advantage of opportunities. Key steps in the process include: identifying a problem, generating alternative solutions, and [...]

Creative Problem Solving

What Is Your Competition Doing?

Do you know how well your business compares to your competition? More specifically, when it comes to how well you deliver Customer Service and Product & Service Offerings; how comparatively innovative you are? Also, beyond your competition, how do you compare [...]

What Is Your Competition Doing?

Innovation Is A Phenomenon, Not A Strategy

Innovation isn't something you do; it is something that happens - a result. To be "innovative", you have to focus on the things that create that result, not the result itself. We can't directly control what is considered innovative no more [...]

Innovation Is A Phenomenon, Not A Strategy

Reanimate Your Brand, Frankenstein-Style

Wouldn't it be great if there were a build-a-brand kit that provided all the pieces necessary to construct the perfect business? You could have it delivered to the office just like a cabinet from IKEA. The flat carton would contain the [...]

Reanimate Your Brand, Frankenstein-Style

How To Use Bookmark Tags For Brand Insights

Ever wonder what people associate with your company or brand? I do. One measure is to examine the "key words" people use when they bookmark your website/blog. Delicious is an online bookmarking service that allows users to label a site with [...]

How To Use Bookmark Tags For Brand Insights

Company Perception Measured – DoTheRightThing.com

Because of my recent chatter about Starbucks, I received a note from the folks running Do The Right Thing.com. It is a social media site about "people changing business." People can share information about companies and others rate the relative social [...]

Company Perception Measured – DoTheRightThing.com
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