Starbucks: Trying To Be All Things, To All People
I saw this ad today on Facebook, for Starbucks Blonde Roast Coffee. *sigh* In addition to being awkward to order: “I’d like a tall blonde with whip, please.” It isn’t helping Starbucks be remarkable, or stand out… It is causing them to blend in. What made Starbucks remarkable A secret to Starbucks success was their dark roast. It was a …
Read MoreCupful of QR Genius From Guinness
Some years ago, I enthusiastically reported on the optical illusion coasters created by BBDO New York for Guinness brand beer. They were a low-tech way to create conversation and engagement with the product. Here we are again with a product-activated higher-tech idea. When Guinness is poured into a specially marked glass a QR (Quick Response) code is revealed. AdWeek …
Read MoreRemarkability – Stand Out From The Crowd
Sand for Your Inbox January 2011 If you’re not doing the things that help you stand out, you’re blending in… This is true for your company, products, services, and even you. Being remarkable gets you noticed and helps you stand out. Below is a presentation entitled “Remarkability: Stand Out from the Crowd.” I spoke this week at the What’s Next DC …
Read MoreBe Remarkable Via Pricing Strategy
Being the first, the best, or the only one doing something (and in a way meaningful and relevant to your customers) is a strategy your company can use to stand out from your competition. Something that is relevant to all your customers is how they compensate you for your products or services. Adding a spin to the way they pay …
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