10 Steps To Take Brainstorming From Good To Wicked Good
Sand for Your Inbox July 2011 How many brainstorming sessions, filled with potentially brilliant ideas, have ended up as rolled up flip charts under someone’s desk? Taking ideas to the next step post-brainstorming can be a challenge. When I get near the end of the brainstorming process, I use a simple filtering process that moves ideas from concept to near-ready …
Read MoreBuilt-In Beats Bought-In
Sand for Your Inbox May 2011 You and your team – after a few meetings and many hours – have the plan all figured out. Excellent! Now, you just need to share it and get buy in from the other departments who will help carry it out. Fast forward a few days… While many are on board… you faced resistance, …
Read MoreGet Your Brand Bearings
Sand for Your Inbox April 2011 At times, has your company or team ever felt lost at sea? I recently built an exercise for a company that was ready to grow… and while they had goals in mind – a destination – they weren’t sure where they were! When we first discussed the challenge, it reminded me of a ship… …
Read MoreBrainstorm Brief For Better Meetings
Sand for Your Inbox February/March 2011 How would you like your brainstorm and strategy meetings to be more productive and efficient? I got to thinking… we use a Creative Brief to provide background and clearly outline deliverables surrounding design projects… There should be a Brainstorm Brief to serve the same purpose for strategy and brainstorming meetings! So I created one. …
Read MoreRemarkability – Stand Out From The Crowd
Sand for Your Inbox January 2011 If you’re not doing the things that help you stand out, you’re blending in… This is true for your company, products, services, and even you. Being remarkable gets you noticed and helps you stand out. Below is a presentation entitled “Remarkability: Stand Out from the Crowd.” I spoke this week at the What’s Next DC …
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