3 People x 5 Ideas = 125 Ideas
Grade school arithmetic would lead you to believe when you have three (3) people in a room, each with five (5) ideas, you’ll have a total of 15 ideas. Luckily, brainstorming isn’t grade school arithmetic! There’s a bit of mathmatical magic that happens when we share ideas. Let’s say you, me, and a friend are in this room. When you offer an …
Read MoreRemarkability – Stand Out From The Crowd
Sand for Your Inbox January 2011 If you’re not doing the things that help you stand out, you’re blending in… This is true for your company, products, services, and even you. Being remarkable gets you noticed and helps you stand out. Below is a presentation entitled “Remarkability: Stand Out from the Crowd.” I spoke this week at the What’s Next DC …
Read MoreHow to Be Different: “Create A Contagion”
The crux of Guy Kawasaki’s book “The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything” is about turning ideas into action! In chapter 9, “The Art of Branding,” Guy offers advice on how to create a remarkable product or brand. Who: Guy Kawasaki What: “Create A Contagion”* What is it? Create “something contagious that infects people …
Read MoreHow to Be Different: "Create A Contagion"
The crux of Guy Kawasaki’s book “The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything” is about turning ideas into action! In chapter 9, “The Art of Branding,” Guy offers advice on how to create a remarkable product or brand. Who: Guy Kawasaki What: “Create A Contagion”* What is it? Create “something contagious that infects people …
Read MoreHow to Be Different: Offer “Dramatic Difference”
Not just different, but dramatically different is what Doug Hall prescribes… Who: Doug Hall Inventor, author, consultant, and recent judge on the the ABC television network show “American Inventor.” What: “Dramatic Difference” What is it?: Your job is to create a MONOPOLY. Every product or service that is sold lies somewhere on the continuum from MONOPOLY to COMMODITY. At the …
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