Restaurant and Hotel Trend Predictions for 2013
Today ABC News Food section reporter Lauren Torrisi posted an article about Food Trends for 2013. In her article she references an amazing trend report put together by Hospitality and Restaurant consultants Andrew Freeman & Company. Twitter: @AFCO We’ve attached the report here… just incase the link goes away! Andrew Freeman & Company Trend Handout [PDF, 479 KB] We are …
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How Would You Describe Brand Personality?
POINT: John Moore The surest way a brand will form emotional connections with customers is through its unique personality. It’s also the surest (and strongest) way for us to form emotional connections with people. Think about your close circle of friends. Each one of them is sure to have a uniquely compelling personality. If they didn’t, you wouldn’t want to …
Read MoreInnovation Is A Phenomenon, Not A Strategy
Innovation isn’t something you do, it is something that happens – a result. To be “innovative” you have to focus on the things that create that result, not the result itself. We can’t directly control what is considered innovative no more than a director can guarantee their movie will be Oscar Award-winning or an ad agency can get their video …
Read MoreSeminar: How To Be Innovative – No, Really Innovative – In 2013
Chances are your company has the strategy to “be more innovative” written somewhere in company goals for 2013. However, like any project, it is not enough to simply declare what you want. You need to make a plan and work through that plan. Using the right tools and engaging in the right behaviors to result in true innovation. What We …
Read MoreThe Original 'Wine Day' Marketing Promotion … Le Beaujolais Nouveau!
Today, thanks to social media, there are tons of wine days and wine chats. But there’s one ‘wine day’ that has been happening for 60 years…the unveiling of the first wine of the harvest season in France, Beaujolais Nouveau. As they say in France, Le Beaujolais Nouveau est arrivé! (The new Beaujolais has arrived!) And in 1985, France passed a law requiring …
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