Monthly Archives: September 2009

For The Love Of Fluff

H. Allen Durkee and Fred L. Mower purchased the recipe for Marshmallow Fluff for $500* in 1917... and I'm glad they did. Durkee-Mower Inc has making Fluff in Lynn, Massachusetts ever since. What? You don't know what Fluff is? It is [...]

For The Love Of Fluff

Process + People + Place =
Perfect (Brain) Storm

In June, I posted an article called How To Create The Perfect (Brain) Storm. I shared the perspective that a great brainstorm or strategy session... heck ANY great meeting... is a combination of the right people, the right process, at the [...]

Process + People + Place =
Perfect (Brain) Storm

Balancing Unity And Variety:
Branding Lesson From Classical Music

Unity promotes cohesiveness. Variety creates interest. A business lesson taken from classical music. Ultimately, all composition comes down to a balance between unity and variety. Too much unity, too much of the same thing, leads to boredom. But, too much variety [...]

Balancing Unity And Variety:
Branding Lesson From Classical Music

Better Power Strip Design – Powerbridge

Look under your desk at the clutter of power cords... from your CPU, monitor, speakers, perhaps a printer... I'll bet, just like under my desk, it is a mess. A tangle of cords. But that's just how it is, right? Well, [...]

Better Power Strip Design – Powerbridge

Reanimate Your Brand, Frankenstein-Style

Wouldn't it be great if there were a build-a-brand kit that provided all the pieces necessary to construct the perfect business? You could have it delivered to the office just like a cabinet from IKEA. The flat carton would contain the [...]

Reanimate Your Brand, Frankenstein-Style
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