Recently I needed technical support and acquired the phone number via the company's website. The support page featured an image of the woman below... I'm pretty darn certain the scruffy sounding guy, with the thick Brooklyn accent wasn't her. Helpful, but [...]
Sand for Your Inbox February 2007 Ever sat next to a potential client or employer on an airplane flight and wished you had a quick pitch prepared? Ever been at a loss for the right words while riding the company elevator? [...]
It is important to be reach and connect with customers and employees in a way that is meaningful... In a way that matters to them... Idea Sandbox talks a lot about meaningful marketing, but what IS IT that people find meaningful? [...]
In the late 1800s, in a time when lack of clean water and sanitation was causing epidemics, a local chemical maker in Vienna, Austria needed a publicity stunt to let the public know how well his products worked. He purchased two [...]
