Brainstorming

From SandboxWiki

definition

The process of generating new ideas. Also known as generating alternatives.

Brainstorming

The term "brainstorming" was coined by Alex Osborn (the ‘O' in advertising agency BBDO) in 1938 and described in his book Applied Imagination, this is the classic ideas generation technique, and it is one of the most effective methods when you need to get a large number of ideas from a group of people in a short time. The main drawback is that group dynamics and self-censorship often prevent group members from sharing their more imaginative ideas. The process is as follows. Restate the problem or outcome as a series of How tos and select the most promising one. Ask the group: “In how many ways can we …?”. Guidelines: