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DHL’s Creative Delivery

I was really impressed with the delivery company DHL when I saw that they had a moving office in Amsterdam in the form of a canal boat.

Amsterdam DHL Canal Boat

What a great idea…

  • Canals weave all over Amsterdam (actually more canals than Venice),
  • The streets are too narrow for delivery trucks to be stopping for deliveries,
  • It is practical to move this office where you need it to be.

DHL is making the best use of a local resource – Amsterdam waterways.

Sandbox Challenge

  • What exists in your market(s) that may help you to better deliver products or services to your customers?
  • How do you turn what could potentially be considered an obstacle into an asset?
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