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Burger King: “Special Orders Don’t Upset Us”

As the jingle sings… “Hold the pickle, hold the lettuce, special orders don’t upset us…” I hope this rings true with the agency behind the Burger King Veg City tray artwork I wrote about yesterday.

I’ve just sent an e-mail to the Munich-based firm .start who created the artwork. I’ve put in a “special order” asking for background surrounding the campaign.

I’m curious. You sent so many comments… Instead of being an armchair marketer – judging from afar – I would love to learn more about the strategy behind the tactic from the folks who created it.

I hope they’re willing to play along. It would be very interesting. I’ll let you know what I hear back!

I couldn’t find the jingle by itself, so check out this commercial from 1976…

[movie link (1) for RSS readers]

…and this “flashback” commercial from 1998. (are those really the same guys from 1973?)

[movie link (2) for RSS readers]

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