5Ws And An H
What? Where? When? Who? Why? How?
Sometimes referred to as Kipling’s Six Serving Men. A more formalized version of this is called critical examination. This simple tool can produce a wealth of information and valuable ideas.
Use the question “Why?” with care – asking it will usually elicit beliefs and the ‘ations: rationalisations, justifications and interpretations.
Also known as Five Whys.