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The vast majority of idea generation methods in existence are a product of Worldview 1 thinking.

Worldview 1 adherents think that if you want to have a brilliant idea, you must produce a large number of ideas and the brilliant one will be in there somewhere. Many Worldview 1 methods are derivatives of brainstorming, which is ‘quantity leads to quality’ thinking in action. And, there is an emphasis on the use of the brain: the body, emotions and spirit are not harnessed to any great extent.


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