Making an Idea Stick

From SandboxWiki

For an idea to stick, for it to be useful and lasting, it's got to make the audience:

1. Pay attention (needs to be unexpected)
2. Understand and remember it (needs to be concrete)
3. Agree/Believe (needs to be credible)
4. Care (needs to be emotional)
5. Be able to act on it (needs to tell a story)

Source: Made To Stick