Idea Sandbox

No. 4. The final of a 4 Article Series
Welcome to my final article about word of mouth. I’ve spent this week “debunking the bunk” surrounding WOM. It follows a podcast interview I took part in last week.
Today’s topics are…

(7) How do you intentionally create WOM?
(8) What are some WOM Best Practices for small businesses?

(7) How [...]

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No. 3 of a 4 Article Series
Welcome back! This week I’m talking about Word of Mouth (WOM). Last week I contributed to a discussion with John Moore (from Brand Autopsy) hosted by Jay Ehret of The Marketing Spot. We “debunked the bunk” surrounding WOM, and had fun doing it.
This week I’m sharing stuff that didn’t [...]

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No. 2 of a 4 Article Series
This week I’m talking about Word of Mouth or WOM. What it is, how to create it, etc. This is following a podcast hosted by Jay Ehret of The Marketing Spot featuring John Moore (from Brand Autopsy) and I.
I’m taking you through information that didn’t necessarily make the podcast.
Yesterday [...]

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No. 1 of a 4 Article Series
Last week I was flattered to be part of a discussion about word of mouth (WOM) marketing and social media. John Moore (from Brand Autopsy) and I, spoke with Jay Ehret of The Marketing Spot.
Link to podcast → Power To The Small Business: Debunking Word-Of-Mouth Bunk.
Jay let us know [...]

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John Moore (from Brand Autopsy) and I were invited to talk with Jay Ehret of The Marketing Spot. As part of his work to help small businesses, Jay asked John and I questions surrounding all the hubbub regarding Word of Mouth (WOM) and Social Media.

You’ll find some helpful stuff. John is the WOM expert who [...]

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A friend of mine, Virginia Miracle (great name, huh?) is the Director of Word of Mouth (great title, huh?) at Brains on Fire – a naming and identity company based in Greenville, SC. They “help companies build and sustain excitement about who they are and why they are here.”
The image below from their site – [...]

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