POINT: Paul Williams First, it is most important to remember that social media tools are tactics that support a word of mouth marketing strategy. So much excitement lately, how easily companies and customers can directly connect to each other, we forget [...]
Five secrets to make even stronger, meaningful connections with your Twitter followers. For each and every person who has chosen to follow you on Twitter: Read their profile. Follow and explore the link they provided in their bio. Send a personal [...]
I need to get the word out about my business. I want to effectively reach my target audience and drive sales. Yesterday I was challenged by Todd Sattersten to justify why print ads beat social media for getting the word out. [...]
"Breaker 1-9, Breaker 1-9!Anyone got their ears on out there?" Growing up in the 1970's, my family took many road-trip vacations across the United States. Spending so much time in the car, my dad thought it would be a good idea [...]