Tom Peters

What Do I Do?

One of the best way to capture great ideas is to carry a notebook with you at all times. For several years, I've tried always have something at hand to capture thoughts... In the past two years I've been exclusively using [...]

What Do I Do?

How to Be Different: Create “Wow!”

How do you break your company or product away from the pack of sameness? Welcome to the first in a series of guides highlighting techniques marketing experts suggest to be different and build awareness... Here are some thoughts by Tom Peters... [...]

How to Be Different: Create “Wow!”
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