275 Most Common Marketing And Communication Venues And Vehicles
When building your communications strategy – in trying to reach your customers and potential customers – it is critical to consider “where” these people are, and the best venue and vehicle with which to reach them. The following list includes over 200 of the most common means and ways to reach customers. Use this to inspire your next strategy and …
Read MoreBegin At The End, For Better Strategy
One of the best starting points for a strategy session is at the end of it. Starting by clearly expressing what the end results should be, serves as a clear target for participants to aim for. I’m talking about more than the objective, but what the experience will be for customers and employees. The sketch below was in my planning …
Read MoreNothing Worse Than The Wrong Problem Solved Properly
“There’s nothing worse than bad coffee brewed properly.” That’s a quote by Tim Kern. He was a coffee guru at Starbucks Coffee. A long-time employee who was caught a the lay-off sweep a couple of years ago. The artwork is from a notebook Starbucks handed out to participants in a leadership conference. The notebook was sprinkled with quotes provided by …
Read MoreIs Your Service Language Calibrated?
“How do we define service at this company?” If you were to send that question in an e-mail to the person responsible for operations, the person responsible for hiring, the person responsible for marketing, the person responsible for sales, the head of your company, and a front-line employee (assuming these aren’t all the same person)… would they all respond with …
Read MoreGain Out-Of-This-World Marketing Advice From Galaxy Coffee
John Moore, the marketing medic at Brand Autopsy, has written another book that offers succinct marketing and branding advice inspired by working at Starbucks Coffee Company. It is called: Tough Love: Scripting the Drive, Drama, and Decline Of Galaxy Coffee.” Although… I’m wrong to call it a book… It is a screenplay disguised as a book. It wasn’t written to …
Read More
Sign-Up To Receive
our Monthly eNewsletter
Recent Comments