social media

CapitalizeYourURLsAndHashTags

Check out these URLs: ExpertSexChange.com vs. ExpertsExchange.com How it is written: expertsexchange.com | How it is interpreted: ExpertSexChange.com What they meant: ExpertsExchange.com And these two… TeacherStalking.com vs. TeachersTalking.com How it is written: teacherstalking.com | How it is interpreted: TeacherStalking.com What they [...]

CapitalizeYourURLsAndHashTags

How Should a Retail Brand Best Use Social Media?

POINT: Paul Williams First, it is most important to remember that social media tools are tactics that support a word of mouth marketing strategy. So much excitement lately, how easily companies and customers can directly connect to each other, we forget [...]

How Should a Retail Brand Best Use Social Media?

Social Media Snake Oil

Social media tactics can be a valuable part of your word-of-mouth marketing strategy. But, they are not the cure-all! Leave it to Marketoonist genius Tom Fishburne to capture the problem in word and image. As Tom writes about his illustration this [...]

Social Media Snake Oil

Today’s Technology Retro Ads

Print ads from July/August 2010, designed to build awareness of a media seminar hosted by MaxiMidia in Brazil. The tagline was: "Everything ages fast. Update." Designed by São Paulo ad agency Moma. I had to share this with you... They go [...]

Today’s Technology Retro Ads

Five Expert Twitter Tips For Better Connections

Five secrets to make even stronger, meaningful connections with your Twitter followers. For each and every person who has chosen to follow you on Twitter: Read their profile. Follow and explore the link they provided in their bio. Send a personal [...]

Five Expert Twitter Tips For Better Connections

Why Newspaper Ads Beat Social Media

I need to get the word out about my business. I want to effectively reach my target audience and drive sales. Yesterday I was challenged by Todd Sattersten to justify why print ads beat social media for getting the word out. [...]

Why Newspaper Ads Beat Social Media
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