Idea Sandbox

Seth Godin posted these five steps on his blog today. As always with Seth, you can’t get any cleaner or to the point than the way he puts it. Go, make something happen. Do work you’re proud of. Treat people with respect. Make big promises and keep them. Ship it out the door. When in [...]

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Below is a word-for-word cut-and-paste from today’s Seth Godin’s blog post: “What do you need me to do?” “What do you need me to do?” This is a question that defines the person asking it. It is very different from, “here’s what you might need…” If you ask people for the next task on the [...]

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For lunch today, I popped into Maoz Vegetarian restaurant for falafel. It’s really good. (Seth Godin raves about the place – calls it the best falafel in the world!) They serve fresh hot falafel, on warm pita bread, with delicious hummus, and let you slather on your own toppings. Always delicious. An aside… In Europe [...]

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Kindle is an electronic book reader created by Amazon. There’s been some hubbub lately as the new, upgraded version is now available. Seth Godin reviews it on his site today offering a slew of great ideas for Amazon to consider. Why am I telling you this? Well, the ideas that Seth offers not only work [...]

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The Post2Post Virtual Book Tour featuring Tom Fishburne’s latest book, This One Time At Brand Camp: Marketing Cartoons by Tom Fishburne” begins onMonday, August 25! Here are your five reasons for following along… (1) Chris Wilson, (2) Jackie Huba & (3) Ben McConnell, (4) John Moore, (5) Dan Roam, and (6) Seth Godin Each will [...]

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What a great run we had last week on the first Post2Post Virtual Book Tour featuring Seth Godin’s book Meatball Sundae. A great line-up of bloggers participated and asked Seth a great set of questions. Thanks to all the sites for their participation, and especially to Seth for taking the time to get us books [...]

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FOR IMMEDIATE RELEASE: Post2Post Virtual Book Tour Gets Rolling with Seth Godin’s Best Selling BookMEATBALL SUNDAE Contact: Paul Williams www.idea-sandbox.com THE INTERNET – January 11 2008: Idea Sandbox announces the launch of the Post2Post Virtual Book Tour (Post2Post) for Monday, January 14, 2008. Post2Post is a revolutionary, web-based, book tour where great authors and their [...]

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Washington DC-area California Tortilla restaurants offered a $1-off your purchase if you beat the cashier playing Rock, Paper, Scissors. A really cool idea. I just heard about this from John Moore (from Brand Autopsy), who saw it on the website of Seth Godin, who read about it on the Freakonomics blog, who spotted it on [...]

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“The Dip: A Little Book That Teaches You When to Quit (and When to Stick)” by Seth Godin Hardcover book of 96 pages To be published: May, 2007 by Portfolio Why would someone write a book about quitting? We’re taught that quitting is for the weak… for losers… for those who lack moxie? But Seth [...]

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The crux of Guy Kawasaki’s book “The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything” is about turning ideas into action! In chapter 9, “The Art of Branding,” Guy offers advice on how to create a remarkable product or brand. Who: Guy Kawasaki What: “Create A Contagion”* What is it? Create [...]

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In the previous post in this series I share Seth Godin’s idea of creating a Purple Cow, he provides more detail about how to create a purple cow in his book “Free Prize Inside” and an expanded explanation of “remarkability… Who: Seth Godin What: “Being Remarkable” It’s not enough simply to offer a product that [...]

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Seth Godin points out in his book “Purple Cow: Transform Your Business by Being Remarkable” that… “In a busy marketplace, not standing out is the same as being invisible.” What stands out more in a field of average cows than a purple cow? Who: Seth Godin Author, speaker and marketing guru. What: “Purple Cow” What [...]

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