Get Your Brand Bearings
Sand for Your Inbox April 2011 At times, has your company or team ever felt lost at sea? I recently built an exercise for a company that was ready to grow… and while they had goals in mind – a destination – they weren’t sure where they were! When we first discussed the challenge, it reminded me of a ship… …
Read MoreBrainstorm Brief For Better Meetings
Sand for Your Inbox February/March 2011 How would you like your brainstorm and strategy meetings to be more productive and efficient? I got to thinking… we use a Creative Brief to provide background and clearly outline deliverables surrounding design projects… There should be a Brainstorm Brief to serve the same purpose for strategy and brainstorming meetings! So I created one. …
Read MoreRemarkability – Stand Out From The Crowd
Sand for Your Inbox January 2011 If you’re not doing the things that help you stand out, you’re blending in… This is true for your company, products, services, and even you. Being remarkable gets you noticed and helps you stand out. Below is a presentation entitled “Remarkability: Stand Out from the Crowd.” I spoke this week at the What’s Next DC …
Read MoreFree Guide To Great Reading: Innovation, Remarkability, Brand Building
Sand For Your Inbox October 2010 I’m excited to share with you a free Guide To Great Reading which includes fifteen books we recommend in the categories of: Creative Thinking & Innovation, Be Remarkable, and Brand Building. I know you’ll love the books listed. (If you don’t, let me know! – Paul)
Read MoreThree Simple Decision Making Tools
Sand for Your Inbox August / September 2010 We make decisions all the time. Big ones, small ones, easy and tough. Making the right choice can be obvious, and sometimes it requires time invested in thought. Luckily we have simple tools to help. (1) Pro & Con First, the basic Pro and Con list. A list of the good and …
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