Beef Up Your Brand To Drive Sales
"How do we increase traffic and drive sales?" A client of ours is a burger joint with locations across the US. They make outrageously delicious burgers. Not just tasty beef burgers, but also an amazing turkey burger and one of the best veggie burgers you'll ever have. Like you, they're asking that same question… how to drive sales. One of …
Read MoreInnovation Is A Phenomenon, Not A Strategy
Innovation isn’t something you do, it is something that happens – a result. To be “innovative” you have to focus on the things that create that result, not the result itself. We can’t directly control what is considered innovative no more than a director can guarantee their movie will be Oscar Award-winning or an ad agency can get their video …
Read MoreRemarkability – Stand Out From The Crowd
Sand for Your Inbox January 2011 If you’re not doing the things that help you stand out, you’re blending in… This is true for your company, products, services, and even you. Being remarkable gets you noticed and helps you stand out. Below is a presentation entitled “Remarkability: Stand Out from the Crowd.” I spoke this week at the What’s Next DC …
Read MoreBe Remarkable Via Pricing Strategy
Being the first, the best, or the only one doing something (and in a way meaningful and relevant to your customers) is a strategy your company can use to stand out from your competition. Something that is relevant to all your customers is how they compensate you for your products or services. Adding a spin to the way they pay …
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