Purple Cow

How to Be Different: “Being Remarkable”

In the previous post in this series I shared Seth Godin's idea of creating a Purple Cow, he provides more detail about how to create a purple cow in his book "Free Prize Inside" and an expanded explanation of "remarkability... Who: [...]

How to Be Different: “Being Remarkable”

How to Be Different: “Create a Purple Cow”

In his book "Purple Cow: Transform Your Business by Being Remarkable" Seth Godin points out that... "In a busy marketplace, not standing out is the same as being invisible." What stands out more in a field of average cows than a [...]

How to Be Different: “Create a Purple Cow”