Made To Stick

Ideas Are Parasites

What is the most resilient parasite? Bacteria? A virus? An intestinal worm? An idea. Resilient, highly contagious. Once an idea has taken hold in the brain it's almost impossible to eradicate. An idea that is fully formed, fully understood... that sticks! [...]

Ideas Are Parasites

In The Box Thinking With Dan Heath

The internet is like a multi-story department store... You could spend all day exploring different levels, come back the next day and find more stuff you hadn't seen the day before. I originally missed finding this talk, but happy to share [...]

In The Box Thinking With Dan Heath
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