Today is the day John Moore, author of The Passion Conversation, was supposed to record an audio podcast for Idea Sandbox. After going back and forth on timing we finally booked an hour to talk. But, John couldn't "make the call." [...]
POINT: Paul Williams First, it is most important to remember that social media tools are tactics that support a word of mouth marketing strategy. So much excitement lately, how easily companies and customers can directly connect to each other, we forget [...]
CrackerJack Marketers, John Moore and I, will be sharing secrets, tips, and techniques we've learned as retail marketers in creating the most effective marketing plans. Crafting a CrackerJack marketing plan isn’t easy. Your boss wants a plan that’s going to meet [...]
Not too long ago... In a business galaxy not too far away... John Moore and I were retail marketing managers at Starbucks Coffee. Our hands were always dirty, working in the trenches designing and implementing marketing programs to acquire new [...]
John Moore, the marketing medic at Brand Autopsy, has written another book that offers succinct marketing and branding advice inspired by working at Starbucks Coffee Company. It is called: Tough Love: Scripting the Drive, Drama, and Decline Of Galaxy Coffee." Although... [...]
Happy New Year! Looking for a New Year's Resolution you may be able to sustain for the year... or for at least a few months? This month I offer a practical and stick-to-able New Year's Resolution that you just may adopt [...]
In a previous post about Coke BlaK and coffee soda, I mentioned that johnmoore (from Brand Autopsy) and I split a bottle of Starbucks Mazagran coffee soda in January of 2003. This was just before John left Starbucks to go work [...]