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Global Virtual Tasting Creates Chilean Wine Brand Ambassadors

Last Wednesday I participated in the Wines of Chile Blogger Tasting: A Chilean Terroir Master Class, a virtual tasting sponsored by Wines of Chile and organized by their agency, the thomas collective. This genius marketing event was a two hour virtual event [...]

Global Virtual Tasting Creates Chilean Wine Brand Ambassadors

Driving Trial To Drive Sales

Mocha Valencia Frappuccino, was the one of the new beverages in the summer of 2002 at Starbucks Coffee. I was the marketing manager in charge of the summer promotion. The beverage team described the taste profile like eating pieces of "chocolate [...]

Driving Trial To Drive Sales
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