Friday, Feb 5, 2010
No. 4. The final of a 4 Article Series
Welcome to my final article about word of mouth. I’ve spent this week “debunking the bunk” surrounding WOM. It follows a podcast interview I took part in last week.
Today’s topics are…
(7) How do you intentionally create WOM?
(8) What are some WOM Best Practices for small businesses?
(7) How [...]
Friday, Mar 2, 2007
Dunkin’ Donuts has recently announced a deal to partner with Proctor & Gamble (P&G) to distribute Dunkin’ products across the United States. In that announcement, Dunkin’ describes themselves as the #1… the best… the only…
Here’s a bit from the press release…
With Dunkin’ Donuts as the #1 coffee and baked goods chain worldwide and Procter & [...]
Thursday, Dec 28, 2006
In their book “Why Johnny Can’t Brand: Rediscovering the Lost Art of the Big Idea” Bill Schley and Carl Nichols Jr. share their idea of the dominant selling idea (DSI) and how to create a #1 brand. While you may be familiar with product differentiation these fellas talk about both product and brand differentiation.
Who: Bill [...]
