convenience

What Matters Most to Consumers: Brand, Price, Convenience, or Something Else?

POINT: John MooreHow someone feels about a business is important. The price someone pays for what they receive is also important. And how “easy” a business is to do business is important. Brand, price, and convenience are all important to consumers. [...]

What Matters Most to Consumers: Brand, Price, Convenience, or Something Else?

“The Basics” May Be Enough To Make You Great

Taking your business from good → to great → to remarkable can seem a daunting task. But, it may be easier than you think. The bad news from a customer perspective is that companies aren't doing the basics properly, let alone [...]

“The Basics” May Be Enough To Make You Great
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