Friday, May 14, 2010
On Wednesday May 12th, Seattle’s Best Coffee, announced the beginning of their “brand transformation” with a new logo that (as they put it) matches their “optimist outlook and simplified approach to great coffee experiences.” Over the next months and years, they plan to “show up in new ways and different places. Places where great coffee [...]
Tuesday, Sep 15, 2009
Unity promotes cohesiveness. Variety creates interest. A business lesson taken from classical music. Ultimately, all composition comes down to a balance between unity and variety. Too much unity, too much of the same thing, leads to boredom. But, too much variety leads to chaos. This sentiment is attributed to Russian composer Igor Stravinski by music [...]
Thursday, Sep 11, 2008
Ever wonder what people associate with your company or brand? I do. One measure is to examine the “key words” people use when they bookmark your website/blog. Delicious is an online bookmarking service that allows users to label a site with tags meaningful for that user. By viewing how Delicious users have tagged your site, [...]
Monday, Jul 7, 2008
At the airport yesterday afternoon, after pulling our luggage off the arrival carousel, we decided we needed a bite to eat. What the heck… let’s get something at Burger King. Divvying up our food items revealed the “Veg City Airport” themed artwork on the Burger King paper tray liner. Burger King is using the airport [...]
Monday, Sep 3, 2007
As stated about three-quarters of the way into your Marketing 101 book… Products, like people, have been viewed as having a life cycle. The product life cycle concept describes the stages a product goes through in the marketplace. [click for larger view] The life cycle diagram helps us remember products change over time and so [...]
Thursday, Nov 2, 2006
The folks at Haggar the “Gentleman’s Supply Company” recently posted hip video commercials on YouTube. It’s not often that I watch a commercial over and over… but the minute-and-a-half movies posted by the clothing company are fairly entertaining, incorporate practical product features into the ads, and are just irreverent enough to make the average viewer [...]
Wednesday, Nov 16, 2005
Whose job is it to blur out logos on TV shows? Is it hard work? How do you blur the logo on a kid in motion riding a skateboard? Is it computerized? Tonight, while watching a crummy reality-style show* and I’ve seen this before… they blurred out logos on items like t-shirts, the logo on [...]
Wednesday, Nov 9, 2005
In a previous post I mentioned being in NYC during the 2005 Marathon as a spectator supporting the runners. Cheering crowds were a source of strength and power especially in providing a personalized cheer for runners. Go Gene! Run Jenn Run!! You can do it Greg!!! As a spectator, it was a bummer when you [...]
