brand personality

Does the Personality of a Brand Need to Be Reflective in All Marketing Activities?

POINT: Paul Williams A brand, doing its job well, shows personality in all it does, not just marketing. The way they greet customers. The wording on their packaging. The way they answer the phone. All should show that personality. Problems arise [...]

Does the Personality of a Brand Need to Be Reflective in All Marketing Activities?

How Would You Describe Brand Personality?

POINT: John MooreThe surest way a brand will form emotional connections with customers is through its unique personality. It’s also the surest (and strongest) way for us to form emotional connections with people. Think about your close circle of friends. Each [...]

How Would You Describe Brand Personality?