Gain Out-Of-This-World Marketing Advice From Galaxy Coffee
John Moore, the marketing medic at Brand Autopsy, has written another book that offers succinct marketing and branding advice inspired by working at Starbucks Coffee Company. It is called: Tough Love: Scripting the Drive, Drama, and Decline Of Galaxy Coffee.” Although… I’m wrong to call it a book… It is a screenplay disguised as a book. It wasn’t written to …
Read MoreRead "Switch" To Be A Champion Of Change
The latest and best-selling book by Chip and Dan Heath, Switch: How to Change Things When Change Is Hard offers advice on how to champion change and ‘switch’ behaviors. Dan Heath provided interviews to bloggers last week as part of the Post2Post Virtual Book Tour. Check out these posts to get direct-from-the-author, behind-the-scenes information about the book. Here are the …
Read MoreRead “Switch” To Be A Champion Of Change
The latest and best-selling book by Chip and Dan Heath, Switch: How to Change Things When Change Is Hard offers advice on how to champion change and ‘switch’ behaviors. Dan Heath provided interviews to bloggers last week as part of the Post2Post Virtual Book Tour. Check out these posts to get direct-from-the-author, behind-the-scenes information about the book. Here are the …
Read MoreDebunking Word Of Mouth, (and Social Media) Bunk
John Moore (from Brand Autopsy) and I were invited to talk with Jay Ehret of The Marketing Spot. As part of his work to help small businesses, Jay asked John and I questions surrounding all the hubbub regarding Word of Mouth (WOM) and Social Media. You’ll find some helpful stuff. John is the WOM expert who speaks and writes for …
Read MoreA "Designful" Presentation…
John Moore at Brand Autopsy launches the April Post2Post Virtual Book Tour featuring Marty Neumeier’s latest book The Designful Company. John put together a jammin’ YouTube presentation that’s not to be missed. Enjoy! Be sure to visit Chris Wilson’s The Marketing Fresh Peel tomorrow for[Stop No. 2] on the virtual book tour!
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