Does the Personality of a Brand Need to Be Reflective in All Marketing Activities?
POINT: Paul Williams A brand, doing its job well, shows personality in all it does, not just marketing. The way they greet customers. The wording on their packaging. The way they answer the phone. All should show that personality. Problems arise when brands do things that are not congruent with their perceived personality.
Read More275 Most Common Marketing And Communication Venues And Vehicles
When building your communications strategy – in trying to reach your customers and potential customers – it is critical to consider “where” these people are, and the best venue and vehicle with which to reach them. The following list includes over 200 of the most common means and ways to reach customers. Use this to inspire your next strategy and …
Read MoreOut Of The Box (Literally) Mini Cooper Ads
I invite you to visit the Marketing Profs Daily Fix blog today, where I posted an article about a brilliant Amsterdam-based ad campaign for Mini Cooper cars. The ad was created locally by UbachsWisbrun/JWT. In the article, I also share what I think are the ingredients for the best ads. That they are: Attention Getting Have a Clear, Memorable Message …
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