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Understanding & Sustaining Word of Mouth Marketing: “The Passion Conversation”

While we may think we are in the marketing or sales business. Or the restaurant or retail business. We’re all really in the people business.

In this second book from the word of mouth agency, Brains on Fire –  The Passion Conversation: Understanding, Sparking and Sustaining Word of Mouth Marketing, digs into the nitty-gritty of what it takes to make real, meaningful authentic personal connections with your customers.

A great line that summarizes the book, and its usefulness:

No passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business.

The Passion Conversation:
Understanding, Sparking and Sustaining Word of Mouth Marketing
by Robbin Phillips, Greg Cordell, Geno Church & John Moore

This week, John Moore travels post-to-post having passionate conversations about their book. Below is this week’s schedule.

Follow Along, Join In

Site Date
Jay Ehret
The Marketing Blog
Jay’s Podcast about the Book
@JayEhret
Mon. Oct 21
Denise Lee Yohn
Brand As Business Bites
@DeniseLeeYohn
Tue. Oct 22
Mack Collier
Mack’s Blog
@MackCollier
Wed. Oct 23
Jackie Huba
Church of the Customer
@JackieHuba
Thur. Oct 24
Paul Williams
Idea Sandbox That is here!
@IdeaSandbox
Fri. Oct 25

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