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How ‘Riding Elephants’ Can Prompt Change: “Switch”

Today we’re at the midpoint of our virtual book tour featuring Chip and Dan Heath’s best selling book: Switch: How to Change Things When Change Is Hard.

Stop No. 1

On Monday at the Brand Autopsy site, Sir Wilton Norman Chamberlain III provided a dramatic reading of Switch.

Stop No. 2

Today at the CEO Blog: Time Leadership, Jim Estill features a Q n’ A with the author, Dan Heath. Great behind-the-scenes information about the book.

Stop No. 3

On Friday, the tour will continue and conclude at the Innosight | Innoblog.

Enjoy the tour!

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