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“Can’t Buy Me Like” – Growing Your Business In The Relationship Era

By throwing aside several traditional methods of advertising, many household brands (Panera Bread, Patagonia and Krispy Kreme) have increased sales and customer loyalty by embracing their role in “The Relationship Era” of marketing and advertising. Through creating “authentic customer relationships,” these brands have are heralded by their fans for having a “purpose beyond profit.”

So, where do these new types of customer relationships begin, and how can you become a part of the Relationship Era?

“Can’t Buy Me Like” Virtual Book Tour

Enter Can’t Buy Me Like: How Authentic Customer Connections Drive Superior Results by Bob Garfield and Doug Levy. Their virtual book tour begins this Monday, May 27 at the The Brand Chef.

Starting Monday (May 27), Bob & Doug will be sharing more insights with five different strategy and innovation bloggers – one per day – providing fascinating examples and practical advice from their extensive research.

We can’t wait to follow along!

By the way, you can follow Bob on Twitter at @bobosphere, and Doug on Twitter at @douglevy1.

Additionally, you’ll find each participating blogger’s Twitter handle below.

Flash Foresight

Can’t Buy Me Like:
How Authentic Customer Connections Drive Superior Results
by Bob Garfield and Doug Levy

Here’s the full schedule.

Site Date
Curatorium
Renee Hopkins
@ReneeHopkins
Tue. May 28
Marketers Studio
David Berkowitz
@DBerkowitz
Wed. May 29
Denise Yohn
Denise Yohn
@DeniseLeeYohn
Thur. May 30
The Marketing Spot
Jay Ehret
@JayEhret
Fri. May 31

Bob Garfield is the co-host of NPR’s On The Media and a columnist for MediaPost. Previously at Advertising Age, he has been a prominent commen­tator on and analyst of advertising and marketing for 30 years. His earlier books include The Chaos Scenario. He lives in the Washington, D.C. area.

Doug Levy is the founder and CEO of MEplusYOU, a leading strategic and creative agency that believes authentic relationships fuel astonishing brands. This is his first book. He lives in Dallas.

We’ll launch on Tuesday at Renee Hopkins’ Curatorium!

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