“Can’t Buy Me Like” – Growing Your Business In The Relationship Era
By throwing aside several traditional methods of advertising, many household brands (Panera Bread, Patagonia and Krispy Kreme) have increased sales and customer loyalty by embracing their role in “The Relationship Era” of marketing and advertising. Through creating “authentic customer relationships,” these brands have are heralded by their fans for having a “purpose beyond profit.”
So, where do these new types of customer relationships begin, and how can you become a part of the Relationship Era?
“Can’t Buy Me Like” Virtual Book Tour
Enter Can’t Buy Me Like: How Authentic Customer Connections Drive Superior Results by Bob Garfield and Doug Levy. Their virtual book tour begins this Monday, May 27 at the The Brand Chef.
Starting Monday (May 27), Bob & Doug will be sharing more insights with five different strategy and innovation bloggers – one per day – providing fascinating examples and practical advice from their extensive research.
We can’t wait to follow along!
Additionally, you’ll find each participating blogger’s Twitter handle below.
Can’t Buy Me Like:
How Authentic Customer Connections Drive Superior Results
by Bob Garfield and Doug Levy
Here’s the full schedule.
|Tue. May 28|
|Wed. May 29|
|Thur. May 30|
|The Marketing Spot
|Fri. May 31|
Bob Garfield is the co-host of NPR’s On The Media and a columnist for MediaPost. Previously at Advertising Age, he has been a prominent commentator on and analyst of advertising and marketing for 30 years. His earlier books include The Chaos Scenario. He lives in the Washington, D.C. area.
Doug Levy is the founder and CEO of MEplusYOU, a leading strategic and creative agency that believes authentic relationships fuel astonishing brands. This is his first book. He lives in Dallas.
We’ll launch on Tuesday at Renee Hopkins’ Curatorium!