The latest and best-selling book by Chip and Dan Heath, Switch: How to Change Things When Change Is Hard offers advice on how to champion change and ‘switch’ behaviors.

Dan Heath provided interviews to bloggers last week as part of the Post2Post Virtual Book Tour.

Check out these posts to get direct-from-the-author, behind-the-scenes information about the book. Here are the three stops from the tour:

For more information and free resources about Switch, please visit the book’s website. You can also read more about the authors – Chip Heath and Dan Heath.

Thank you to Dan and Chip Heath for participating, and to John, Jim, and Renee for participating in the tour! Thanks too, to publicist extraordinaire, Mark Fortier, for helping us get copies of the books and arranging the interviews with the authors!

Related posts:

1. Announcing The Virtual Book Tour Featuring: “Switch” By Chip & Dan Heath
2. How ‘Riding Elephants’ Can Prompt Change: “Switch”
3. “Change the Way You See Yourself” Post2Post Virtual Book Tour Participants Announced

Stop No. 1

On Monday at the Brand Autopsy site, Sir Wilton Norman Chamberlain III provided a dramatic reading of Switch.

Stop No. 2

Today at the CEO Blog: Time Leadership, Jim Estill features a Q n’ A with the author, Dan Heath. Great behind-the-scenes information about the book.

Stop No. 3

On Friday, the tour will continue and conclude at the Innosight | Innoblog.

Enjoy the tour!

Related posts:

1. Announcing The Virtual Book Tour Featuring: “Switch” By Chip & Dan Heath
2. “The Designful Company” Virtual Tour, Last Stop: Innoblog
3. “Change the Way You See Yourself” Post2Post Virtual Book Tour Participants Announced

I’m pleased to announce, that next week the Post2Post Virtual Book Tour will be featuring the latest, best-selling book by Chip and Dan Heath, Switch: How to Change Things When Change Is Hard.

Get a behind-the-scenes perspective as author Dan Heath provides interviews to three bloggers from popular sites listed below. Here is the full schedule…

For more information and free resources about Switch, please visit the book’s website. You can also read more about the authors – Chip Heath and Dan Heath.

Hope to see you at Brand Autopsy on Monday!

Related posts:

1. Virtual Book Tour Launches Mon. Feb. 11 Featuring “Creativity Today”
2. Virtual Book Tour Featuring Erika Andersen’s “Being Strategic”
3. Virtual Book Tour Day 4: Featuring “Problem Solving 101”

Exploiting Chaos: 150 Ways to Spark Innovation During Times of Change

Just a few topics covered include…

• On Monday, Jeremy spoke with Chris Wilson at The Marketing Fresh Peel about the importance of keeping your marketing messages: simple, direct, and supercharged.
• Tuesday, Jeremy shared with Karin at The Essential Orange the difference between a fad and a trend.
• Jon at 800 CEO Read Blog shared an interview from Toronto-based CityTV’s Breakfast Television program.
• Thursday, Jeremy gave his recipe for frog soup to Renee at Innoblog.
• Finally, John at Brand Autopsy closed the tour on Friday with one of his patented slideshare presentations featuring “money quotes” from the book.

Still not sure if you’re ready to buy the book? Get the first chapter of the book for free at the Exploiting Chaos website.

Related posts:

1. Virtual Book Tour Launches Today
   With “Exploiting Chaos” by Jeremy Gutsche
2. “Exploiting Chaos” Virtual Tour Continues
3. 6 Reasons to Follow the “This One Time At Brand Camp” Book Tour

Jeremy’s comments with Karin Koonings at The Essential Orange were posted yesterday, and today Jon at the 800 CEO Read Blog shared his thoughts about the book.

Here is where we’ve been and where we’re going this week.

You can also check out Jeremy’s Exploiting Chaos site and download Chapter 1 for free.

Related posts:

1. Virtual Book Tour Launches Today
   With “Exploiting Chaos” by Jeremy Gutsche
2. “Whack on the Side of the Head” Virtual Tour Continues
3. Don’t Worry About Perfecting Your Phufkel, “All You Need Is A Good Idea!” Book Tour Continues