Today’s stop on the virtual book tour featuring Marty Neumeier’s newest book The Designful Company is at Jeff De Cagna’s Principled Innovation site.

Jeff hosts a phone interview with Marty… a conversation you’ll enjoy.

In The Designful Company Marty offers an approach to solve our “wickedest problems” – those that offer a puzzle so persistent, pervasive, or slippery that it can seem insoluble.

2008 Survey of Wicked Problems

1. Balancing long-term goals with short-term demands
2. Predicting returns on innovative concepts
3. Innovating at the increasing speed of change
4. Winning the war for world-class talent
5. Combining profitability with social responsibility
6. Protecting margins in a commoditizing industry
7. Multiplying success by collaborating across silos
8. Finding unclaimed yet profitable market space
9. Addressing the challenge of eco-sustainability
10. Aligning strategy with customer experience

Survey sponsored by Neutron and Stanford University. See the Business Week article: “Neutron and Stanford’s Survey of Wicked Problems”.

The tour with Marty continues and concludes tomorrow at the InnoBlog with Renee Callahan.