7 Brand Building Principles: “What Great Brands Do”
We are excited to announce a great, new business-branding book available now by author Denise Lee Yohn and a virtual book tour to take you behind the scenes with some awesome bloggers!
What Differentiates Great from Good?
What elevates a great brand from the good are their marketing activities. Denise says it best here…
Most traditional branding efforts create an image to serve as the “face” of a company-a look and tagline to promote a business, or a new advertising or social media campaign to reinvigorate it—but these activities simply serve to express a brand. Great brands execute their brands, elevating the brand from an external-facing message to a strategic tool for managing the business. They use their brand to shape their culture, focus their core operations, and design their customer experiences. This brand-as-business approach has proven to be far more effective than “branding.”
Here is the tour schedule… from post to post…
|Mon. Jan 27|
|Tue. Jan 28|
|Wed. Jan 29|
|Thur. Jan 30|
|The Marketing Spot
|Fri. Jan 31|
See you then!