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Great Brands

7 Brand Building Principles: “What Great Brands Do”

We are excited to announce a great, new business-branding book available now by author Denise Lee Yohn and a virtual book tour to take you behind the scenes with some awesome bloggers!

What Great Brands Do:
The Seven Brand-Building Principles that Separate the Best from the Rest

by Denise Lee Yohn
Author Site | Amazon US | Amazon UK | Barnes & Noble | 800-CEO-Read

What Differentiates Great from Good?

What elevates a great brand from the good are their marketing activities. Denise says it best here…

Most traditional branding efforts create an image to serve as the “face” of a company-a look and tagline to promote a business, or a new advertising or social media campaign to reinvigorate it—but these activities simply serve to express a brand. Great brands execute their brands, elevating the brand from an external-facing message to a strategic tool for managing the business. They use their brand to shape their culture, focus their core operations, and design their customer experiences. This brand-as-business approach has proven to be far more effective than “branding.”

Here is the tour schedule… from post to post…

Tour Details

Site Date
JackieHuba.com
Jackie Huba
@JackieHuba
Mon. Jan 27
PhilGerbyshak.com
Phil Gerbyshak
@PhilGerb
Tue. Jan 28
Idea Sandbox
Paul Williams
@IdeaSandbox
Wed. Jan 29
Brand Autopsy
John Moore
@BrandAutopsy
Thur. Jan 30
The Marketing Spot
Jay Ehret
@JayEhret
Fri. Jan 31

Follow along next week, from site to site, and gain (directly from the author) insights tips, tricks, and techniques for your brand.

See you then!

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