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Two-Seconds Gives Your Business The Advantage

This article serves as the last stop for the Post2Post Virtual Book tour featuring The Two-Second Advantage: How We Succeed by Anticipating The Future – Just Enough by Vivek Ranadivé and Kevin Maney. The four other stops this week are listed below!

Growing up I was taught a few “advantage” tools. Ways to gather information in a more useful way.

My grandfather taught me a boating lesson when I was a kid. At night, navigational beacons – buoys and lighthouses – flash at different rates. You can determine which by the timing of the flash.

If you were to simply “look” for the flashing lights, they may be hard to spot. You can focus on only one point at a time. Looking east you’ll miss the light flashing toward the west.

He taught me the idea of having a soft gaze into the distance. Instead of a pinpoint focus, look into the general distance seeing also with peripheral vision.

When taught to drive, I was told us to keep my eyes a bit into the distance – toward the horizon – instead of looking directly in front of the car. This allows the ability to anticipate and react more quickly.

If you’re traveling at a medium to a high speed, what is close to you is about to be past you. What is ahead matters more from a action/reaction perspective. Ahead of you is what you need to be prepared for. The Two-Second Advantage teaches this same lesson.

Each example is a low-tech solution to take in a broader amount of information

While these may work when data is limited to a handful of cars on the highway, or a few buoys and a lighthouse… But, there needs to be a better way when data is vast and fast.

Two-Second Advantage focuses on accessing lots of data and making use of it instantly. It allows you to pay attention to where you’re going instead of where you’ve been.

While the book has loads of examples for many industries, this is one of my favorites. Here is an excerpt from the book (the photo is my add).

The Talented Vineyard


A million variables go into the making of a bottle of wine, but nothing is more influential than the amount of water in the winery’s grapevines. Yet so much of what vintners do regarding the management and distribution of water is based on guesswork or on a database of past weather and water patterns that may – or may not – predict future patters.

Fruition Sciences, founded in 2007 and based in California and France, puts sensors directly on grapevines. The sensors can tell a vineyard manager exactly when a plant is thirsty and how much water it requires. The data from the sensors feeds software that can predict just how sweet a winemaker’s grapes will be at harvest – a crucial factor in determining how the wine will taste and what its alcohol content will be.

The systems reacts to events such as weather and water levels in the vines and gives vintners a little bit of predictive insight so they can adjust and harvest grapes that will make the best wine.

Fruition is, in a way, trying to reproduce the instinctive talent of a great vintner, while adding the ability to measure water levels inside the vines. Even a great vintner would have a hard time doing that.

This example sums up the Two-Second Advantage. Using technology to gather real-time or just-in-time data to proactive instead of reactive.

The Two-Second Advantage isn’t a hypothetical “if” – the concepts are a certain “when.” Acting with foresight – not predicting but rather knowing the future – will be the model going forward.

Virtual Tour Stops:

Site Date
Denise Lee Yohn
Denise Lee Yohn
@DeniseLeeYohn
Mon. October 10
Collaborative Innovation
Renee Hopkins
@CollabInno
Tue. October 11
Catch Your Limit Consulting
Melissa Laughon
@CatchYourLimit
Wed. October 12
Innovation Tools
Chuck Frey
@ChuckFrey
Thur. October 13
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