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How To Drive Sales – The Basics

Ah… “Drive Sales.” Is there a company that doesn’t have “sales driving” as a key strategy?


It can’t be much simpler than a choice of three levers.

  • (1)Find New Customers
    • Create a New Market with a new product or service, or
    • Go deeper with your existing targets
  • (2)Increase Frequency – Get existing customers to use your business more often.
  • (3)Increase Average Ticket – Get existing customers to spend more when they use your business.

While simple doesn’t mean easy. It helps to know that these are your three launching points.

When choosing one – or perhaps all three – of these strategies. The next step is to ask “How?”

  • How can I find new customers?
  • How can I get existing customers to come more often?
  • How can I get them to buy more?

From these base questions will branch new, potential solutions.

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