Debunking Word Of Mouth, (and Social Media) Bunk
John Moore (from Brand Autopsy) and I were invited to talk with Jay Ehret of The Marketing Spot. As part of his work to help small businesses, Jay asked John and I questions surrounding all the hubbub regarding Word of Mouth (WOM) and Social Media.
You’ll find some helpful stuff. John is the WOM expert who speaks and writes for the official Word of Mouth Marketing Association (WOMMA).
Oh, and I toss a few ideas in there as well…
Here’s the podcast audio link:
Getting “word of mouth” simply means your brand, company, products/services are worth talking about… that you’re worth remarking about… that you’re literally remarkable.
And, creating word of mouth means doing things that make you remarkable, make you different than the competition.
You should also check out the series of articles I wrote on how to be different. The lessons from these great writers will help you be remarkable and create word of mouth.
- Guy Kawasaki and Create a Contagion
- Bill Schley and Dominant Selling Idea (DSI)
- Seth Godin and Being Remarkable
- Seth Godin and Creating a Purple Cow
- Doug Hall and Dramatic Difference
- Tom Peters and Wow!
- Marty Neumeier and Zag!
Thank you Jay for asking for my thoughts!
Finally, in preparation for the interview I prepared notes. I’ll share those thoughts this week in a series of articles. I welcome you to stop by tomorrow.