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Brainstorm with Google Sets

Looking for a way to spark your thinking? Word association? Can’t find that just right word? Try Google Sets ( It is a tool that has been tested by Google for several years – but isn’t fully baked (Or else it would be released and promoted). It creates a set of word associations from a starter list you enter.

[snapshot of Google Sets page]

For example… I want to find additional words that mean…

remarkable, meaningful, valuable, relevant

I type these words, click the SMALL SET button and Google predicts these words/concepts to be similar…

valuable, remarkable, relevant, meaningful, significant, fun, accurate, meeting intrinsic student needs, entailing extrinsic rewards

I entered…

frosted flakes, raisin bran, rice krispies, fruit loops

Google Sets returned this predicted list…

Frosted Flakes, Raisin Bran, Rice Krispies, Fruit Loops, Special K, Corn Flakes, Apple Jacks, Product 19, Froot Loops, Honey Nut Cheerios, All Bran, Cornflakes, Clusters, Rice Krispie Treats, Lucky Charms, 40 Bran Flakes, Apple Cinnamon Cheerios, Pop Tarts, Smart Start, Frosted Mini Wheats, Wheaties, Cheerios, Kashi, Weetabix

Try to find a list of product descriptors. Use this to find action words for your resume. Use it to find descriptors for your Valentine’s Day cards…

It’s not a search engine, nor a dictionary or quite a thesaurus… but another tool to help spark thinking.

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