Friday, Jan 8, 2010
Out Of The Box (Literally) Mini Cooper Ads
I invite you to visit the Marketing Profs Daily Fix blog today, where I posted an article about a brilliant Amsterdam-based ad campaign for Mini Cooper cars. The ad was created locally by UbachsWisbrun/JWT.
In the article, I also share what I think are the ingredients for the best ads. That they are:
- Attention Getting
- Have a Clear, Memorable Message
- Brand Appropriate
- Locally/Audience Relevant, and
- Remarkable
These ads do all of that! In a way, the old saying is true: “One man’s trash is another man’s treasure!”
Have a great weekend. Enjoy.
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2 reactions
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(1)SEO バックリンク • Wednesday, January 13 2010 at 7:21 am
If the ad is true, then the Mini Cooper car is really so small.
Anyway, little ads are true as the reality. But we can’t deny that the ad is creative and good.
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(2)Jay Heyman • Monday, January 25 2010 at 5:13 pm
Thanks for bringing this good idea to our attention. I feature your post on my blog today. http://bit.ly/7SyE0O
(Did you know it is snowing on your blog?)
Best,
Jay
Jay Heyman´s last blog ..HERE’S A REALLY GOOD IDEA
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