When faced with a challenge, instead of trying to solve the problem from scratch – find an analog. That is, a comparison model you can copy. Ask yourself who (or what) may have solved a problem similar to yours.

Dan and Chip Heath recently wrote an article for Fast Company magazine, A Problem-Solver’s Guide to Copycatting, where they detail examples.

Don’t reinvent the wheel, somewhere out there is something round!

Enjoy!