Monday, September 28, 2009
Process + People + Place =
Perfect (Brain) Storm
In June, I posted an article called How To Create The Perfect (Brain) Storm.
I shared the perspective that a great brainstorm or strategy session… heck ANY great meeting… is a combination of the right people, the right process, at the right place.
Upon exploring this thought further, I realized there is a priority to these elements… Not only are all three important, but they’re important in the right order.

When I turn the diagram sideways, you can see how they build on each other.

The PLACE is important… the space where people feel safe, free from distraction, and can be inspired.
However, the place is useless without PEOPLE to populate it. Yes, people are the ultimate source of brilliant ideas that lead to innovation, however, just sitting around winging-it (even in an inspirational space) won’t efficiently lead to the solutions you are after.
However, you gather these people in a place led by someone with the right PROCESS (includes tools), and you’ve got yourself a winner. The process forms the base, the strength of the entire process.
If you don’t have a good process figured out (or hired out) don’t bother meeting. All the great minds in even the most inspirational spot won’t make good use of your time.
Background
I offer these thoughts as I’m crafting the Idea Sandbox Brainstorming Destination. I will provide the PROCESS and the PLACE, you provide the PEOPLE and the PROBLEM to be solved.
Similar Posts:
- How To Create The Perfect (Brain) Storm
- Osborn: Creative Problem-Solving Process
- Human Resources, A Model for Innovation Resources
- 100 Most Creative People In Business: Fast Company 2009
- Solve Anything – With Three Key Steps
5 reactions
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(1)Tweets that mention Process + People + Place = Perfect (Brain) Storm - Idea Sandbox -- Topsy.com • Monday, September 28 2009 at 10:18 pm
[...] This post was mentioned on Twitter by Jeff Brainard. Jeff Brainard said: RT @IdeaSandbox: Process + People + Place = Perfect (Brain) Storm http://bit.ly/2lG4Ky [...]
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(2)Adam • Tuesday, September 29 2009 at 6:08 am
I cannot agree as to the prioritization. I think people come first. Period. The right people can overcome deficiencies in place and process. But there’s nothing you can do to overcome the wrong people.
Adam´s last blog ..Yeah, it’s that fast
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(3)Paul • Tuesday, September 29 2009 at 7:06 pm
Adam, thank you for visiting Idea Sandbox and your comment.
I know what you’re saying… it’s a struggle… I don’t want to discount the value of PEOPLE, but I’ve been in meetings with all the right people and the meeting flopped… it was a waste of resources. A good leader/facilitator would have made the meetings a success.
We can agree, having the wrong people is worthless.
But sometimes, even having the right people doesn’t guarantee success.
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(4)Link Love 5 October 2009 • Monday, October 5 2009 at 1:10 am
[...] Process + People + Place = Perfect Brainstorm – great short article on how the three Ps build on each other to help create a Perfect Brainstorm or meeting. [...]
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(5)Ergonomics: Process + People … « Real World Design • Monday, October 5 2009 at 12:02 pm
[...] Process + People + Place = Perfect (Brain) Storm – Idea Sandbox #ergonomics [...]
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