Friday, July 10, 2009
Gather A Dunkin’ Donut Order With “Dunkin’ Run”
Very clever.
Dunkin’ Donuts has launched a site, mobile site, and iPhone app – Dunkin’ Run (DunkinRun.com) – that allows you invite friends/co-workers to go in on an order at Dunkin’ Donuts.
- You invite friends – via email or mobile text – announcing you’re making a run to Dunkin’ and
- your pals place their order online, via mobile, or iPhone app.
- All the requests are gathered to one order and the ‘runner’ can print the order (with a page to give to the Dunkin’ employee and one for divvying up the goodies when you return to the office).
What a smart way to (1) bring together Dunkin’ fans, and (2) increase the average ticket for sales with bulk orderss at Dunkin’ Donut locations.
This makes ordering a distraction and fun. What’s not to love about that?
I sent a message to a couple of friends letting them know I’d be heading in 20-minutes to make a Dunkin’ Donut run.
Below is a screenshot of the website order screen (with yummy looking images).
[click for a larger view]
Here is a screenshot from the iPhone showing the order to be placed. I can use this at the Dunkin’ location and when I return with the goods.
Dunkin’ even sent an email reminder with the order compiled, letting me know it was “time to make the 8:45 am Dunkin’ Run.”
Very well done. Dunkin’ has thought of everything!
Its so fun to see Dunkin come alive over the past few years with more aggressive advertising and having a bit more fun. (I desperately need them to survive so I can continue to get my fix of french crullers). They’ve also been twittering and running some fun guerilla attacks as well.
.-= Fred H Schlegel´s last blog ..Shaking Up the MBA | Dirty Fingernails Entrepreneurship =-.
[...] came across their Dunkin’ Run web site via Idea Sandbox, and once again I’m blown away. This is so perfect in every way, it [...]