Thursday, Feb 19, 2009
L.L.Bean Cares. Buy Their Products.
I don’t currently live near an L.L.Bean.
I don’t currently own L.L. Bean product.
But from this moment forward, I will stop in an L.L. Bean any chance I get. I will visit their website to see if there is anything I can buy a friend or family member before I look elsewhere.
Why? Because they care. Because they listen. Because they respond.
Less than 90 minutes ago, I posted an article commending L.L.Bean’s strategy and in-store message. L.L.Beans is standing behind their quality and prices.
I just received a note in my inbox from Twitter indicating that LLBeanPR is now following me. The comment below is on twitter.
They busy people at the L.L.Bean took the time to…
a) monitor Twitter/blog posts,
b) to follow me, and
c) to leave me a nice note.
I don’t know how massive a company L.L.Bean is. No matter how big they really are… they act small enough to care.
I figured their in-store message was sincere, and now the one-to-one connection let’s me know that Mr. McCormicks message (see other post) truly was sincere.
I’m looking forward to our wonderful relationship, L.L.Bean!
Post To Twitter •
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3 reactions
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(1)Barry Wright, III • Thursday, February 19 2009 at 7:08 pm
An incredible exchange, very impressive. It’s good to see that some companies are understanding both brand management and the impact social media services can have on their image. They earned your business.
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(2)Jame • Friday, February 20 2009 at 9:10 am
I love LL Bean products. I have a backpack from high school. Still in the rotation. With a few scrapes, but still pretty good. I bought the backpack in 1994. Haven’t replaced it yet. I also have a nice messenger bag and the most practical duffel ever. They’ve been this way for years. Too bad their products are so good…I haven’t had to replace my bags. ;)
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(3)Bluewire Media Technology Blog » Blog Archive » The start of something special (brand management online) • Tuesday, February 24 2009 at 3:54 am
[...] Paul immediately responded with another blog post about the company; specifically, how L.L. Bean’s extra effort has inspired Paul to be a loyal customer before he’d ever bought a product. Read the post » [...]
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