Global Virtual Tasting Creates Chilean Wine Brand Ambassadors
Last Wednesday I participated in the Wines of Chile Blogger Tasting: A Chilean Terroir Master Class, a virtual tasting sponsored by Wines of Chile and organized by their agency, the thomas collective. This genius marketing event was a two hour virtual event featuring 12 bottles of four distinct grape varietals lead by Master Sommelier Fred Dexheimer live from Santiago, Chile with …
Read MoreFamily Travel & Destination Spa Partner for Business Growth
In the ever competitive family travel and destination spa markets, The Homestead in Hot Springs, Virginia, and Canyon Ranch of Tucson, Arizona, have announced a new partnership to grow both businesses… Canyon Ranch SpaClub® at The Homestead, debuting in spring 2013. The Homestead, already a family destination in the Mid-Atlantic region and spa destination dating back to Thomas Jefferson’s visit, will …
Read MoreThe Marketing Power of a Simple T-Shirt
by Shannon Jones This weekend I was reminded of the power of a simple, inexpensive and easy marketing tool … the t-shirt. At last month’s Wine Bloggers Conference in Oregon, we visited Willamette Valley Vineyards. Willamette is the name of Oregon’s main wine region or AVA – American Viticultural Area. And it’s a name that’s often mis-pronounced. As Willamette Valley …
Read MoreMarketing Offers Can’t Feel Selfish
When creating a marketing offer, you’ve got to make sure they are as meaningful to your customer as they are for your business. Today, my old* dentist sent the following automated email. As we near the end of 2011, I wanted to remind you about your unused dental benefits. Every year you receive an amount from your dental insurance company …
Read MoreMarketing Offers Can't Feel Selfish
When creating a marketing offer, you’ve got to make sure they are as meaningful to your customer as they are for your business. Today, my old* dentist sent the following automated email. As we near the end of 2011, I wanted to remind you about your unused dental benefits. Every year you receive an amount from your dental insurance company …
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