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Category Archive for: ‘create’

  • Cupful of QR Genius From Guinness

    Some years ago, I enthusiastically reported on the optical illusion coasters created by BBDO New York for Guinness brand beer. They were a low-tech way to create conversation and engagement with the product. Here we are again with a product-activated higher-tech idea. When Guinness is …

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  • Keep Moving Forward: Five Tips To Turn Defeat Into Victory

    Lewis, the child inventor, waited while his invention warmed up. It was a peanut butter and jelly dispenser, designed to portion evenly onto bread. The switch clicked ON, followed by a hiss of compressed air. At first it didn’t seem like the contraption is working… …

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  • Compartmentalize: Brainstorm Like a School Lunch Tray

    Most brainstorm sessions start with the meeting lead proclaiming, “Okay guys… think out of the box and remember, there are no bad ideas!” We say “there are no bad ideas” before we brainstorm the same way we say “bless you” after someone sneezes. No one is …

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  • Drive Innovation: Suggest Ideas, Don’t Propose Them

    How something is presented has an effect on how it is received. Rocket science!? No, it is common sense. Yet, we sometimes neglect the subtleties of presentation and persuasion… especially when we are excited about an idea or innovation. So many innovative ideas get quashed …

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  • Lead Jade-Less Brainstorming Sessions

    It is no surprise, there is more bad brainstorming than good. As someone who leads brainstorm sessions, you’re going to face jaded audiences. Folks with rock bottom expectations. In addition to the ideas and solutions generated during the meeting, the way you conclude a session …

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  • Disney Brainstorming Method: Dreamer, Realist, and Spoiler

    It is said, that film producer and innovator, Walt Disney used to think-up and refine ideas by breaking the process into three distinct chunks. The dreamer, the realist, and the spoiler (or critic). The Dreamer This stage was for fantasizing. Creating the most fantastic and …

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  • Illustrator Job Available

    Shannon (my wife) and I are looking for an illustrator to create the drawings for a series of children’s books we’re writing. The series is called KeeKee’s Big Adventures. It is about our cat, KeeKee, who travels the world – seeking adventures – in a …

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  • Magic Of Thinking Big

    A few months ago a friend had asked for some tips about creativity. I put together the diagram you see below. [click image for much larger view] It includes bits-and-pieces I’ve picked up over the years… Including stuff from the book The Magic of Thinking …

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  • On Resisting Change

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  • Two-Seconds Gives Your Business The Advantage

    This article serves as the last stop for the Post2Post Virtual Book tour featuring The Two-Second Advantage: How We Succeed by Anticipating The Future – Just Enough by Vivek Ranadivé and Kevin Maney. The four other stops this week are listed below! Growing up I …

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